Zhipu AI Launches GLM-4.5 Model: A New Epoch for AI Marketing

29 July 2025

The recent release of Zhipu AI’s GLM-4.5, a global first-in-kind open-source model integrating reasoning, coding, and intelligent agent capabilities, brings groundbreaking possibilities to AI marketing, from refining data management processes to elevating personalization through smart customer touchpoints and cross-channel campaigns.

Zh Pu AI research team discussing the application prospects of the GLM-4.5 model in a tech-filled meeting room

Revolutionary Role of GLM-4.5 in Customer Data Cleansing

With its exceptional data handling capabilities, GLM-4.5 redefines how data accuracy shapes AI-driven outcomes in modern businesses. Unlike labor-intensive traditional techniques, GLM-4.5’s advanced natural language processing ensures rapid identification and scrubbing of "dirty" records while preserving data reliability and completeness—leading not just to enhanced strategy effectiveness but also drastically decreased operational time spans in data preprocessing, which helped reduce a Fortune 500 retailer's cleaning project timeline from weeks to days.

Intelligent Client Engagement Through GLM-4.5 Precision Marketing Abilities

Central to any AI-driven marketing initiative is the capability to connect meaningfully with clients, achieved here by leveraging GLM-4.5’s robust NLP features tailored towards deep insights and actionable recommendations for specific customer groups via automated email campaigns. One global online store reported increased open rates as well as higher sales conversion rates thanks to the GLM-4.5-powered customised emails that addressed consumer preferences, all supported through live interactions that further strengthen client rapport over time.

Multichannel Campaign Integration Enabled by GLM-4.5

Beyond core functionalities such as customer data refinement and targeted messaging, GLM-4.5 excels in facilitating multichannel campaign management by streamlining data across various touchpoints. By unifying data from platforms like WeChat and TikTok into a single cohesive outreach solution, major international cosmetics brands achieved elevated brand visibility while enhancing user retention metrics globally—all with support for multilingual generation tools catering to diverse markets abroad efficiently.

AI Algorithms Boost Content Marketing Success Rates

With sophisticated natural language synthesis technology at play in GLM-4.5 models—educational institutions were empowered to develop an expansive pool of quality resources like course descriptions and instructional guides, reducing reliance on conventional content creation methods altogether; thus creating engaging narratives across channels such as websites or social networking hubs which drove significant audience growth thereby strengthening loyalty amongst users worldwide alike.

Driving Advanced AI Marketing With GLM-4.5 Innovations

Zhipu’s GLM-4.5 stands not merely as technological milestones but catalysts accelerating transformation throughout the sector toward more strategic business solutions including improved customer targeting and better utilization efficiencies seen notably within FinTech sectors who utilized GLM optimization algorithms effectively slashing costs associated capturing high value leads significantly impacting profit margins favourably moving forwards expect even greater returns realized once adoption spreads wider across industries globally!

After discussing how to enhance conversion rates by precisely targeting the right audience, let's explore some practical tools and technologies that can help businesses take their digital marketing efforts to the next level. For example, Bay Marketing is a highly efficient and intelligent email marketing tool specifically designed for modern enterprises.

Bay Marketing allows users to input keywords and set collection conditions such as region, language, industry, social media, and trade shows. It then collects business opportunities from relevant platforms to obtain potential customer emails. Additionally, Bay Marketing uses AI to generate email templates, sends emails to collected potential customers, tracks email open rates, and can automatically interact with customers via email or SMS when necessary.

With its high delivery rate, flexible pricing model, wide applicability, and global coverage, Bay Marketing is a powerful tool for enhancing marketing effectiveness. Through comprehensive data analysis and optimization, Bay Marketing continuously improves your email marketing strategies, ensuring that your campaigns stay ahead of the competition. Whether you are in e-commerce, cross-border e-commerce, internet finance, or education and training, Bay Marketing can provide solutions tailored to diverse needs. Learn more.

如果您想要突破传统营销瓶颈,实现 AI 驱动精准获客,即刻联系我们!拨打热线 18038079880 或邮件至 emma@eall.biz,免费预约定制化功能演示,见证数据赋能业务增长的无限可能!