Tips For SMEs' Website Building And Marketing Strategy
Useful advice for SMEs to better market and promote their website.
At the beginning, many companies will set an ambitious goals like how to get more orders. However, after completing website construction, they encounter with more resistance. Ultimately making website a tool with little value. Viewing from domestic small enterprises, how any of which are energetic? The author has analyzed the four facts resulting in above phenomenon and corresponding tips as below:
1. The deferred updating or long-term non-updating become the common problems for small/medium-sized enterprises. In fact, as small enterprise website covers less information and keep simple maintenance, they just need to update industrial news, company news and promotional information, especially on product information, company should not only display product image online but also give explanation in detail to express their purposes to customers, etc.
2. Due to simple service types, small/medium-sized companies could not interact with customers without nice design on relevant column. Generally speaking, a website should cover those parts such as company introduction, product exhibition, contact us, company recruitment, message online, company news and so on. Besides, website design should comply to SEO standard, not with flashes or pictures spread all over that is inconvenient to perform optimization and obtain more network traffic!
3. Some companies' staff even do not know their own website address or some addresses are incorrect, which to some extent is a tragedy. In general, website address should be added on any other promotional tools such as the suffix format of email, name card or production manual. Meanwhile sufficient preparation should be made for online promotion with appropriate approaches like use the assorted information internet or yellow pages or release some soft text, so that website is noticed, and such absurd joking can be avoided.
4. Lack capital investment. Website requires for maintenance, while not much funds will be input into such small/medium sized website, company just needs 1~2 staff to manage it. Maintainer is mainly committed to developing potential customers and promoting company image, which is actually the original purpose of website design, not regard it as a decoration.
Of course, there are also well-operated websites ran by specialized persons and they can bring considerable sales profit. Therefore, website construction success doesn’t mean promotion success, not to speak of operation. A company website should be at least capable to improve company image, highlight brand popularity and increase business sales, only with these can it be qualified information construction for small/medium-sized enterprises.