AI+Marketing: Enhancing Customer Experience through Multimodal Technology

24 April 2025

With the development of AI technology, more and more companies are incorporating it into marketing activities to improve customer experience. ByteDance's recent launch of the Vidi multimodal model has added new momentum to this field. This article explores specific applications of AI+marketing, especially utilizing multimodal technology and tools like Quora customer data collection to enhance market competitiveness.

A modern office scene where analysts discuss AI+marketing strategies using Vidi multimodal models and Quora customer data

AI+Marketing: The New Era of Personalized Experience

At its core, AI+marketing enables personalized customer experiences through intelligent means. ByteDance’s Vidi multimodal model exemplifies this, as it can process visual, audio, and textual inputs to provide accurate content recommendations. For example, a fashion brand using Vidi technology can recommend items tailored to user preferences based on their browsing history and purchase behavior, significantly enhancing shopping satisfaction. Meanwhile, leveraging Quora customer data collection allows businesses to gather insights on interests and needs, refining marketing strategies for better precision.

Multimodal Technology: Precisely Understanding Customer Needs

Multimodal technology helps businesses understand customers across multiple dimensions. Take Vidi for instance, which not only analyzes video content but also audio and text, aiding in capturing nuanced reactions. During an online livestream event, Vidi can assess user sentiment by analyzing expressions and comments to gauge interest levels in real-time and adjust marketing tactics accordingly. Additionally, Quora’s extensive Q&A data provide valuable insights into target customer concerns and interests, guiding product development and marketing efforts.

Quora Customer Data Collection: A New Channel for Expanded Customer Insights

In digital marketing, customer data is a vital asset. As a popular Q&A platform, Quora hosts vast amounts of user-generated content. Businesses use Quora customer data collection tools to capture questions, answers, and comments to gain deep insights into actual customer demands. These insights offer market foresight and reveal potential opportunities. For instance, a health food company might leverage Quora discussions on "low-carb diets" to recognize growing consumer interest in low-carb products, allowing them to adjust product offerings to meet market needs.

Technology-Driven Innovation: Advancing Marketing Methods to Improve Conversion Rates

Introducing AI technology opens avenues for innovative marketing. Vidi's temporal retrieval capabilities pinpoint specific video segments for advertisers. In a long video ad, Vidi can quickly identify key scenes with product appearances for creating effective social media promotions. This targeted approach boosts exposure and conversion rates. Quora customer data aids in crafting personalized ad copy that resonates more effectively with audiences.

Future Trends: Boundless Possibilities in AI+Marketing

Advancements in AI will bring unprecedented opportunities to AI+marketing. On one hand, multimodal technology will progress, enabling precise understanding and responses in complex environments. Future Vidi models could support more languages and dialects, assisting in international expansion. On the other hand, Quora’s data analysis capabilities will evolve, providing deeper market insights. Ultimately, companies will employ AI to achieve channel-wide precise marketing, offering more personalized services to customers, leading to mutual benefits.

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