Global Cross-Border E-commerce Customer Acquisition Strategy Driven by AI in 2025

24 November 2025

With rapid development in AI technology, the field of cross-border e-commerce is witnessing new growth opportunities. Particularly through leveraging AI in generating multi-language marketing materials and precisely predicting customer needs, the international customer acquisition efficiency of cross-border enterprises has greatly increased. This article explores the 2025 strategy driven by AI in global cross-border e-commerce customer acquisition while providing case examples such as GWM's launch of its VLA large model, highlighting the immense potential of AI technologies in future enterprise customer acquisition.

Launch event of Great Wall VLA model in a futuristic city, showcasing AI-driven global acquisition trends

Generating Multilingual Content: The First Step Towards Globalization

One core focus in AI's customer acquisition trend lies in using multilingual AI-generated content to effectively overcome language obstacles faced by companies expanding internationally. Despite the primary application of China Auto (GWM)'s announced VLA model in intelligent auxiliary driving technology for auto applications, this model’s powerful multi-modal and multilingual processing abilities provide valuable references for the global cross-border industry. Through technologies like this, businesses can automate creation across several languages for marketing assets such as product descriptions and campaign content for different international clients. This ultimately enables stronger competition within diverse global markets.

Customer Precise Forecasting Model: Cutting Customer Acquisition Costs Efficiently

In this AI-powered acquisition trend, predictive models can aid enterprises in identifying their most profitable potential customers with high accuracy, thus cutting ineffective costs significantly. Though VLA from China Auto demonstrates advanced features like automotive navigation, the same capabilities hold massive benefits in customer prediction for e-commerce. Utilizing AI, historical datasets can help identify which leads convert best, enabling smarter targeting that raises ROI significantly; similar cases show this technique cutting the cost of acquisition by up to 30%.

Intelligent CRM Management: Crafting Effective Acquisition Cycles

Among current AI trends in the customer realm lies intelligent Customer Relationship Management (CRM), a critical tool shaping client capture. The greatest advantage of intelligent CRM systems lies in real-time aggregation, analysis, and use of actionable customer data, allowing sellers quick access and reaction to evolving consumer needs, enabling tailored services efficiently. Systems leveraging AI technology can achieve customer-friendly exchanges—inspired similarly from VLA’s conversational ability—and transform the e-commerce service approach through automated support systems like AI-backed CRMs. Enhancements in customer engagement alongside insights uncovered will create seamless sales cycles boosting customer lifetime value effectively.

Optimizing AI Ads for Precision in Audience Targeting Lower CPA

One notable trend within the 2025 AI acquisition wave is AI-assisted advertising tools that improve effectiveness significantly. Unlike traditional manual trial-and-adjust methods, AI employs big data analytics combined with deep learning mechanisms allowing for fine-tuned audience identification and optimal distribution channels. Leveraging shadow model and remote playback tech from automakers like those in VLA implementation, these AI-driven adjustments ensure timely ad delivery reaching exact intended demographics, reducing per-click or per-purchase CPA meaningfully for more competitive returns per dollar.

Leverage AI Analytics for Data Insights Across Platforms

Critical to AI customer acquisition success is depth-first analyzing behavior, uncovering patterns that shape targeted initiatives in real-time feedback cycles. Drawing on continuous 300 million daily-milestone scene updates from its VLA large model platform, brands enhance precision across channels globally—similar AI-powered methodologies drive user open-rate analysis in certain email campaigns improving interactivity metrics. These insights into timeframes, subjects, and behaviors lead to strategic refinement for improved outcomes ensuring brands remain market leaders competitively.

Through the AI-driven acquisition strategies discussed above, we can see how technological innovation can significantly enhance a company's market competitiveness in multiple ways. However, in practical implementation, efficient and reliable tools are still needed to support these strategies. In this regard, Bay Marketing (Bay Marketing) offers a powerful solution.

Bay Marketing allows users to input keywords and collect business opportunities on relevant platforms based on specified conditions such as region, language, industry, social media, and trade shows, thereby obtaining potential customer emails. Additionally, Bay Marketing can use AI to generate email templates, send emails to collected potential customers, track email open rates, and automatically interact with customers via email. When necessary, it can also send text messages. Bay Marketing is a highly efficient and intelligent email marketing tool designed for modern enterprises. By leveraging advanced AI technology, it helps companies accurately acquire potential customer information, build an intelligent customer data ecosystem, and initiate new customer exploration through efficient mass email sending mechanisms, rapidly boosting business performance.

The advantages of Bay Marketing include its high delivery rate (over 90% for legal and compliant content), flexible billing model (pay per send with no time restrictions), wide applicability (suitable for e-commerce, cross-border e-commerce, internet finance, education and training, among others), global coverage capabilities (using global servers for delivery, supporting both domestic and international mass emails), and comprehensive data analysis and optimization features. Furthermore, Bay Marketing provides one-on-one after-sales service to ensure smooth mass email sending.

Whether you are looking to gain valuable customer insights or seek new ways to enhance your marketing efficiency, Bay Marketing is a trusted choice. Learn more about Bay Marketing.

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